Selected work
Selected products, platforms and technical engagements across mobile, web, commerce, CMS, infrastructure, security and growth. Some projects can be identified directly; where confidentiality matters, the work is described without exposing sensitive business or implementation detail.
Product · UX/UI · Engineering · Mobile · Commerce · Infrastructure · Security · Growth
01Digital Product · Mobile · SaaS
A marketplace connecting people with mentors, coaches and support professionals, carried from product definition through architecture, mobile delivery and store publication.
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02Mobile Product · Fitness Technology
A coaching platform moved from a web-based experience into a dedicated mobile product, without losing the training logic that made the methodology work.
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03Digital Operations · Web Application
A paper-based waiver and intake process became a mobile-first digital flow with a searchable customer record behind it, usable by staff at the counter.
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04UX/UI · WordPress · Digital Experience
A multilingual, content-driven website rebuilt so editors could compose and change pages themselves, with a business calculator built into the experience.
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05Cloud Infrastructure · WordPress · Security
Ongoing reliability and security work across AWS-hosted WordPress properties, covering maintenance, patching, backups and upgrade planning.
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06Commerce · Payments · Integration
A custom payment bridge between Shopify and a bank-hosted gateway, with order state handled so that payment and fulfilment stayed independent.
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07Enterprise CMS · Interactive Tool
A custom Sitefinity widget translating several interdependent business inputs into a clear estimated cost, maintainable by the organisation afterwards.
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08Communications Platform · Security
Security remediation and operational hardening around a programmable voice integration, covering credentials, environment separation and usage controls.
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09B2B Commerce · Workflow Application
A B2B ordering portal built around how the business actually operates, rather than fitting wholesale rules into a conventional storefront.
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10E-commerce · Fashion · Digital Operations
Commerce, wholesale workflow, measurement and infrastructure support for a fashion brand, where the storefront is only the visible part of the operation.
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11Backend · Automation · Communications
Transactional email treated as business workflow across several products: triggered server-side, templated properly, and accountable when it fails.
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12SEO · Analytics · Growth Engineering
The engineering that lets search engines and analytics platforms understand a product correctly — metadata, indexation, structure and conversion measurement.
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The site you are reading is the reference build: a production booking platform covering product, design, engineering, infrastructure and security in one artifact.
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14Product strategy
An engagement shaped around translating broad organisational needs into a more usable product direction.
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15UX review
A focused review designed to make customer friction, decision points and delivery priorities easier to see.
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16Technology advisory
A practical alignment exercise across product, technical constraints and the work required to move forward.
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