01 / Direction
Product discovery
Turn an uncertain opportunity into a clearer product decision.
Independent consultant · Beirut, GCC & remote
Give complex digital work a direction people can use.
I work with leaders when the product, experience and technology decisions need to become one clear path forward.
The working lens
Product direction, usable experience and technical confidence.
- Focus
- Digital decisions that need alignment
- Format
- Focused advisory and practical direction
20+ years in technologyAUB-certified UX/UIWeb, mobile & enterprise platforms
01How I can help
Strong digital work starts when everyone can see the same decision—and what it will take to make it real.
View all expertise02 / Experience
UX/UI review
Find the friction between a product’s intent and a person’s experience.
03 / Foundations
Technology architecture
Shape a technical path that supports the product and the people building it.
04 / Delivery
Delivery advisory
Keep complex work moving when priorities, teams and details pull in different directions.
02Selected work
Each engagement begins by making the important decisions easier to see.
View selected work
01Product strategy
Creating direction for a complex platform
An engagement shaped around translating broad organisational needs into a more usable product direction.
Read case study
02UX review
Finding the next move in a service experience
A focused review designed to make customer friction, decision points and delivery priorities easier to see.
Read case study
03Technology advisory
Aligning a digital delivery path
A practical alignment exercise across product, technical constraints and the work required to move forward.
Read case studyA focused first step
Direction Session
A 60-minute working session for the question that needs a clearer answer before you invest more time, budget or momentum.
60-minute session
Requested first. Confirmed after a short review. A consultancy fee is due for the session. You may send it before or after the meeting—whichever feels more comfortable—via Wish Money to Fadi Zahhar at +961 3 706 663.
Request a session