01 / Direction
Discovery & Definition
Turn an uncertain opportunity into a clearer product decision.
Independent consultant · Beirut, GCC & remote
From an unclear idea to a shipped, secured product—with one person accountable.
Product, design, engineering, infrastructure and security handled as one continuous decision, instead of five handoffs between five vendors.
The working lens
One accountable partner across product, experience, engineering and security.
- Focus
- Getting a product decided, built and live
- Format
- Advisory, hands-on delivery, or both
20+ years in technologyAUB-certified UX/UIWeb, mobile & enterprise platforms
01How I can help
Most digital work loses more to the gaps between specialists than to any single decision inside them.
What did you come here for?
You have an idea and need to know whether it is worth building.
What you get
- An MVP definition
- A scope boundary
- A decision checkpoint
You need someone to own what gets built, and why.
What you get
- A product brief
- A prioritised backlog
- Decision records
It works. People still struggle to use it.
What you get
- Flow maps
- Interface designs
- A design system
- An accessibility review
You need it built, not just specified.
What you get
- Production code
- Automated tests
- Technical documentation
It runs on a laptop. Now it has to run in production.
What you get
- A deployment pipeline
- Environment configuration
- Operational runbooks
You need to know how it breaks before someone else does.
What you get
- A prioritised findings report
- Reproducible evidence per finding
- Remediation guidance
You want AI in the product without betting the product on it.
What you get
- A workflow map with a defined model boundary
- A working implementation
- Review and fallback behaviour
The work is moving in too many directions at once.
What you get
- A delivery plan
- A dependency and risk view
- Named decision owners
02 / Experience
Experience Review
Find the friction between a product’s intent and a person’s experience.
03 / Build
MVP Build Sprint
Take a defined idea to a working product that real users can try.
04 / Mobile
Mobile App Development
Ship an iOS and Android app from a single codebase.
05 / Foundations
Architecture & Platform
Shape a technical path that supports the product and the people building it.
06 / Intelligence
AI Workflows & Agentic Systems
Put AI where it changes the work, not where it decorates the interface.
07 / Assurance
Security Review & Ethical Hacking
Understand how a system fails before someone else does.
08 / Delivery
Delivery Leadership
Keep complex work moving when priorities, teams and details pull in different directions.
09 / Platforms
Platform Build & Extension
Extend a platform you already run, without inheriting someone else’s constraints.
02Selected work
Each engagement begins by making the important decisions easier to see.
View selected work
01Digital Product · Mobile · SaaS
Building a multilingual support marketplace across mobile and web
A marketplace connecting people with mentors, coaches and support professionals, carried from product definition through architecture, mobile delivery and store publication.
Read case study
02Mobile Product · Fitness Technology
Turning a training methodology into a structured mobile product
A coaching platform moved from a web-based experience into a dedicated mobile product, without losing the training logic that made the methodology work.
Read case study
03Digital Operations · Web Application
Replacing paper waivers with a structured digital customer flow
A paper-based waiver and intake process became a mobile-first digital flow with a searchable customer record behind it, usable by staff at the counter.
Read case study
04UX/UI · WordPress · Digital Experience
Giving a content team more control without sacrificing the experience
A multilingual, content-driven website rebuilt so editors could compose and change pages themselves, with a business calculator built into the experience.
Read case study
05Cloud Infrastructure · WordPress · Security
Associated Insurance — AWS and web platform reliability
Ongoing reliability and security work across AWS-hosted WordPress properties, covering maintenance, patching, backups and upgrade planning.
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06Commerce · Payments · Integration
Connecting Shopify to a bank-hosted payment workflow
A custom payment bridge between Shopify and a bank-hosted gateway, with order state handled so that payment and fulfilment stayed independent.
Read case study
07Enterprise CMS · Interactive Tool
Turning complex service pricing into an interactive cost calculator
A custom Sitefinity widget translating several interdependent business inputs into a clear estimated cost, maintainable by the organisation afterwards.
Read case study
08Communications Platform · Security
Hardening a communications workflow around programmable voice
Security remediation and operational hardening around a programmable voice integration, covering credentials, environment separation and usage controls.
Read case study
09B2B Commerce · Workflow Application
Simplifying wholesale ordering across stores, payments and operations
A B2B ordering portal built around how the business actually operates, rather than fitting wholesale rules into a conventional storefront.
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10E-commerce · Fashion · Digital Operations
Supporting a fashion commerce ecosystem beyond the storefront
Commerce, wholesale workflow, measurement and infrastructure support for a fashion brand, where the storefront is only the visible part of the operation.
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11Backend · Automation · Communications
Designing email as part of the product, not an afterthought
Transactional email treated as business workflow across several products: triggered server-side, templated properly, and accountable when it fails.
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12SEO · Analytics · Growth Engineering
Fixing the technical layer behind discoverability and measurement
The engineering that lets search engines and analytics platforms understand a product correctly — metadata, indexation, structure and conversion measurement.
Read case study13
Colophon
This site, as the working sample
The site you are reading is the reference build: a production booking platform covering product, design, engineering, infrastructure and security in one artifact.
Read case study
14Product strategy
Creating direction for a complex platform
An engagement shaped around translating broad organisational needs into a more usable product direction.
Read case study
15UX review
Finding the next move in a service experience
A focused review designed to make customer friction, decision points and delivery priorities easier to see.
Read case study
16Technology advisory
Aligning a digital delivery path
A practical alignment exercise across product, technical constraints and the work required to move forward.
Read case studyA focused first step
Direction Session
A 60-minute working session for the question that needs a clearer answer before you invest more time, budget or momentum.
60-minute session
Requested first. Confirmed after a short review. A consultancy fee is due for the session. You may send it before or after the meeting—whichever feels more comfortable—via Wish Money to Fadi Zahhar at +961 3 706 663.
Request a session