Custom theme development
A storefront built to your brand and merchandising logic rather than assembled from a theme’s settings panel.
Shopify
Shopify theme & app development
Custom Shopify development for merchants whose product, checkout or operations need behaviour the theme editor cannot express—custom themes, private apps and the integrations that connect a shop to the systems behind it.
What this coversShopify
Storefronts and custom apps for shops that have outgrown the theme editor.
Custom and private app development
Functionality specific to how you sell, built as an app instead of accumulating as theme edits.
Storefront and checkout customisation
Working within what Shopify allows to be changed, and being straightforward about what it does not.
Third-party and back-office integration
Connecting the shop to inventory, fulfilment, accounting or CRM so the data stops being re-entered by hand.
How it is judgedBefore you commission it
When it fits
- The shop works, but the workarounds around it are becoming the job.
- Every new requirement means another paid app and another monthly fee.
- Orders are being re-keyed into another system by a person.
- The storefront needs to express something the theme was never built for.
How it is built
- Theme changes kept in version control, not edited live in the admin.
- App scopes requested narrowly, so the shop grants only what the work needs.
- Platform limits stated plainly up front, especially around checkout.
- Performance treated as a storefront requirement, because it is a commercial one.
Not this
- Theme installation and colour changes
- Product catalogue data entry
- Paid advertising or marketplace management
Common questionsShopify
Can you customise the checkout?
Within what the platform permits, which depends on your Shopify plan. The honest answer is given before the work is scoped rather than discovered during it.
Should this be a custom app or a theme change?
Whichever survives better. Behaviour that must persist across a future theme change belongs in an app; presentation belongs in the theme.
Can you replace apps we currently pay for monthly?
Sometimes, and it is worth checking the arithmetic first. A custom build makes sense when the subscription is permanent and the requirement is stable.
Platform Build & ExtensionExperience ReviewSoftware EngineeringUX/UI Design & ResearchProduct Management
Take the session when the work still needs scoping. Send the brief when you already know what needs building.
A clear next step
Start with the decision in front of you.
Get preliminary direction first, or book a focused session when the question is ready.