Insights

Ideas for working through the hard parts.

Short notes on making product, experience and technology decisions easier to navigate.

· 4 min read

The decision before the roadmap

A roadmap is only useful once the important decision beneath it is clear.

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· 3 min read

Usable is a technical requirement

A product experience and its technical foundations are not separate conversations.

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· 5 min read

Complexity needs a shared language

Progress speeds up when specialists can see the same problem without flattening it.

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· 6 min read

A design system earns its keep at the second screen

A design system is an investment in the work that comes after it, which is why the first screen never justifies one.

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· 7 min read

When a progressive web app is the right answer

Choosing between a progressive web app and a native one is a distribution decision before it is a technical decision.

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· 6 min read

Consent is an interface problem

A digital waiver has to be readable now and defensible later. Most only manage to be signable.

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· 5 min read

The handover is the deliverable

Implementation and project management are one job. Running them in sequence is what produces a system nobody can take over.

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